Patricia madrigal

Corporate Communication

Current head of strategy. Previously, brand manager of Edelman Barcelona. She has more than 20 years of experience in the field of public relations, media relations and advertising. She has a solid background in international brands, in technology , electromobility and Smart Cities industries.

Her experience includes coordinating multi-country programmes in Latam and EMEA across the region, targeting different audiences and stakeholders. She was part of the core international public relations team that managed the crisis surrounding the Costa Concordia accident, as well as other high-profile media issues and crises. 

She has a degree in Digital Marketing from Columbia Business School and a Master’s degree in Strategic Communication from ESADE Business School.